OUR KEY PEOPLE

Managing Director
Ana B. Pista has been a PR practitioner since 1994 and has worked with some of the world’s leading companies including Microsoft, Hewlett-Packard, Johnson & Johnson, Business Software Alliance (BSA) and Hitachi. Some of her notable works are Microsoft’s Windows 95 Launch campaign: Dos is Dead! (Launch in 3 key cities: Manila, Cebu and Davao); Hitachi Young Leaders Initiative Program; “I love my HP” Promo. A graduate of University of the Philippines, Ana has had experiences in meeting and communicating with virtually all types of people from all walks of life. She has also worked as one of the leading accounts people of Commways, an affiliate of Edelman Public Relations Worldwide.

Business Development Director
Alma L. Tuason is a seasoned communications practitioner for numerous PR, advocacy, advertising, marketing and community development campaigns for multinational brands, national government and international development agencies.

Alma is a sought after political campaign director during national elections having been a campaign strategist for some senatorial and presidential candidates. Alma is also actively involved in various foreign funded development projects. She is a consultant for Information and Communications, Asian Development Bank, ADB program consultant for the Bureau of Fisheries and Aquatic Resources and World Bank program specialist for communications for the Bureau of Internal Revenue.

Her agency experience include stints as Communications Director of Edelman WorldWide Philippines; VP-Creatives, DDB Needham Advertising Worldwide; Creative Director for Milo, Nido, Nescafe and 50 other top selling brand of DDB Needham Advertising Worldwide. She is currently a faculty member, Asian Institute of Journalism and Communications and a three-time Palanca awardee for literature. Alma holds degree in Bachelor of Laws, University of Maryland, USA.

Communications Director
Eman Tonogbanua has solid years of experience at Commways as its Senior Account Manager handling major accounts such as the Singapore Tourism Board, Microsoft, Cisco Systems, Nortel, Seagate and Texas Instruments. Prior to his stint at Commways, he has planned, managed and implemented communications campaigns for leading companies in various industries such as education drives, product launches, brand positioning, loyalty programs, publicity and direct marketing. Eman has also worked for a couple of non-profit organizations, as a direct mail writer and organizer of fundraising events for Far East Broadcasting Corp. And as head of the public

relations department of the Philippine Cancer Society, he was responsible for raising cancer awareness and funds for cancer research, prevention and education.

Senior Accounts Manager
Jasmin Cagsawa, as Ardent’s former point person to the media, has built close contacts with the local IT, business and lifestyle press both in print and broadcast. Over the years, her experience has given her a wide perspective and firm grip on media relations. This rich experience dealing directly with the media and her relationships with them, give Jasmin a unique and useful perspective in accounts management. Her efficiency, skill and foresight makes Jasmin Ardent’s top accounts person. She handles major and challenging accounts such as Lenovo and Symantec. She also advises junior AEs on the finer points of accounts management. She has also driven publicity outputs for Hitachi Data Systems, Epson, VeriFone, Seagate and AT&T.