Your objectives dictate our strategy. Whether your requirement can be met by one service or the integration of several services, the driving factor for the final choice is cost-efficiency. We implement, track the results, and re-calibrate the tactical components to achieve the highest productivity. In short, we give you the flexibility to focus or refocus your resources where they will bring you the most benefits through any one, several or all of the following services in our practice areas:

PUBLIC RELATIONS
We get as much as 30 newspaper clippings per week on stories about our clients from the consumer, information technology, health, hospitality and tourism sectors. Our account managers write the stories themselves to leverage in-depth knowledge of client’s products, services and the media. News clippings are carefully reviewed for business leads, emerging issues and client feedback then faxed to clients before 11:00 each morning. We also monitor clients’ competition, industry trends and government policies for greater strategic oversight of key accounts.

EVENTS MANAGEMENT
Since 1997, we have handled numerous conferences and special events attended by sales persons, CEOs, business owners, programmers and network managers, just to name few. On one good year, we totaled 130 events composed of trainings, product launches, cocktails, workshops, trade exhibits, summits and conferences. Our events open business opportunities for clients because we raise “flags” whenever prospects are identified through our unique way of event management.

DIRECT MARKETING
Clients are always impressed with the ROI they get from our Direct Marketing campaigns. One client snagged P6 million in sales from an investment of P70 thousand for one DM campaign we managed for them. The reason for our high rate of success is the 98% integrity of our database at any given time, which contains contact details of key decision-makers such as CEOs, CIOs, CFOs and managers of thousands of Philippine companies. This database is backed-up by a trained staff of telemarketers that interact with customers in a way that extends the brand experience.

ADVERTISING
Our key people are among the country’s most experienced in account management
and creative direction for consumer, corporate and political clients of multinational ad agencies. Our pool of producers, directors, photographers, cameramen, emcees, scriptwriters, actors and artists are similarly qualified for full-scale production of TV, radio ads, and A/V presentations.

MARKETING PROMOTIONS
We have handled marketing promotions not only in Manila but we’ve also